Traditional English learning and teaching methodology emphasises vocabulary by rote, grammar and long-term spoon-feeding education, which leads to the inability to speak fluent English after learning it for a decade in Hong Kong. Englishtown understands that learning English is primarily for better communication and therefore developed the Efekta? learning system, which uses an active teaching method that shows students the way of learning "real" English.
Culture plays a vital role in every language. The flexible usage of proper English in appropriate scenarios and the cultural significance behind that English must be understood. The Efekta? learning system allows students to learn English step-by-step with active teaching as well as allowing them to experience different cultures in English. In learning "real" English with versatility, one can communicate with people of different cultural backgrounds effortlessly.